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How to Get Product Reviews on Shopify? (Even With No Sales)

Are you wondering how to get product reviews on your Shopify store? Even when you don’t have any sales yet? Awesome! In this article, I will show you all the steps that you can follow to get product reviews for your store. I will even show you how to add product reviews to your Shopify […]

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Ecommerce Marketing News

Why Every Ecommerce Business Should Invest in a Search Engine Optimization Course

 

SEO Company

There is no better time than today to invest in a search engine optimization course. The internet has taken over the world. It is a critical element of most industries. Countries that were oblivious to online services a decade ago have embraced eCommerce.

As a result, your online business cannot survive without SEO strategies. There is too much competition and the only way to stay ahead is to use SEO tools to raise your ranking. Some people doubt the relevance of SEO courses. They think they can learn everything they need to know from free online tutorials.

But such thinking is short-sighted. A free tutorial cannot replace the wisdom that a professional SEO class offers. These are just a few of the benefits you will enjoy once you finally invest in an SEO course:

1). Money

An SEO course will save your eCommerce business money in the long run. Many companies are quick to dismiss SEO courses because they know that they can always pay an SEO consultant to raise and maintain their ranking and write their SEO content.

The best SEO consultants are worth every penny you have to pay to hire them. They will transform your company’s online presence overnight. However, because of the crucial service they offer, consultants are also quite expensive.

This is why you are better off investing in a course. If you can train your employees, they can do the work of an SEO consultant. If you don’t have employees, you can undertake the training yourself. Once the right course teaches you everything you need to know, you can take responsibility for your company’s SEO without incurring any additional costs.

As you can see, a training course will greatly benefit small and medium-sized businesses that cannot afford to hire experienced consultants.

SEO Training

2). Marketing

The best SEO courses will provide you with skills that you can use to transform your company’s marketing efforts. Search engine optimization is designed to improve your website’s ranking. It does this by raising your visibility. The same strategies that will improve your visibility can be relied upon to increase the traffic to your platform, growing your customer base, and elevating your sales figures in the process.

SEO Course Online

3). Relevance

The problem with search engine optimization is that it never stays the same. Google keeps changing the rules and SEO strategies must evolve accordingly. The internet is filled with outdated and irrelevant SEO strategies that will harm your eCommerce business rather than helping it.

A search engine optimization course will provide you with factual and up to date information regarding SEO. It will also prepare you for changes in SEO that might occur down the line. This will allow you to protect your company from the uncertainty that so many eCommerce platforms struggle with whenever Google changes its algorithms.

Some courses maintain contact with their students, providing them with resources that will guide them on their SEO journey once their education is complete.

It is worth noting that the best courses are taught by SEO professionals with considerable experience in the field. All the tools and techniques they will pass on to you have been tried and tested.

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My Blog

The Marketing Power of a Grant Program

Hilary Halstead Scott shares how their grant program has helped Halstead Bead build inbound links, traffic, industry authority and more. We also chat about her sales tax advocacy efforts and where reform progress stands today You’ll learn: The benefit of using a grant program in your company Whether American democracy actually works The sales tax […]

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My Blog

Should You Use Google Ads for Your Dropshipping Store?

Starting your online business may be a little daunting at first. One of the hardest decisions to make when starting up is deciding which platform you are going to advertise with. Each has its pros and cons. In this article, we look at all of the points to consider prior to advertising your dropshipping store […]

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My Blog

Does Free Shipping Increase Sales?

Free shipping! Shoppers love to see those two words on an online store and its products. It’s an incentive for them to complete a pending purchasing process. They go wild with excitement knowing they have one less thing to pay for. But is free shipping good for your eCommerce business? Is it profitable and does […]

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My Blog

The 16 Best Free Ecommerce Courses for Entrepreneurs | 2020

Are you wondering how to learn new skills for free? So you can bring your eCommerce store to the next level? If so, then this article will be awesome for you! I gathered the 16 best free online eCommerce courses for entrepreneurs in 2020. These free courses will help you develop skills you might have […]

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My Blog

How Personal Post-Purchase Videos Increase Conversions

Many eCommerce businesses undervalue the effects of engaging with customers beyond a purchase. They fail to see the importance of following up with shoppers or thanking them. This is unfortunate as positive engagement leads to shoppers returning to ‘friendly’ stores. It’s even more regrettable when you consider that there’s an easy and fast way of […]

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My Blog

13 Lessons I Learned From My Print on Demand Business (2020)

Hi, I’m Nick Mann, owner of Tyypoprints making dreamers into doers through motivational prints and the host of the Don’t Quit Podcast.  My dropshipping journey started while I was in college. I’m a graphic design major, so to create something from nothing comes naturally to me. The skills I’ve learned were psychology, marketing, and web […]

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My Blog

Rebounding from Burnout

Web Smith of 2PM.Inc. joins me to discuss co-founding Mizzen + Main, dealing with burnout, how Community is the future of eCommerce, why Nike is FAR superior to Reebok, and how he curates one of the top newsletters in the space. You’ll learn: How to get endorsements from high-profile celebrities Web’s rough experience building his […]

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